A new, evolved look at content marketing might make ROI just exactly the remedy we need to build a better business case and provide true measurement for content marketing. In this clip from Content Marketing World 2015, Content Marketing Institute's Chief Strategy Officer, Robert Rose, discusses why ROI is an inherently flawed metric for marketing.
To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/
For more on #CMWorld: http://www.contentmarketingworld.com/
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To see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/
For more on #CMWorld: http://www.contentmarketingworld.com/
FOR TONS MORE advice & education
http://www.contentmarketinginstitute....
SUBSCRIBE TO OUR EMAIL LIST!
http://info.contentmarketinginstitute...
LET'S CONNECT!
Twitter ► https://twitter.com/@cmicontent
Google+ ► https://plus.google.com/+Contentmarke...
Facebook ► https://www.facebook.com/ContentMarke...
Linkedin ► http://www.linkedin.com/company/conte...
Slideshare ► http://www.slideshare.net/cmi
#CMWorld 2015 - Why ROI is a Myth in Marketing - Robert Rose business insider | |
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1,221 views views | 22.4K followers |
Education | Upload TimePublished on 10 Dec 2015 |
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